Idea Lab

Expanding
the
Frontiers
of Wine

From the rugged desert of the north to the Patagonian backcountry, Chile dazzles with its adventurous landscapes. It’s precisely this diversity that allows Chile to lead South America in wine production, terroir exploration, and viticultural sustainability. With Casillero del Diablo as your guide, discover how history and innovation, great wine and good value, define Chilean wine.

New World Chile Actually Has 500 Years of Winemaking History. Here’s the Story.

The wine industry refers to Chile as a New World producer – its grapes came from the European motherland and Spanish conquistadors. But does 500 years of viticulture really make it new — or old?

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Devils and Superstition: the Marketing Genius of Don Melchor de Concha y Toro

Every wine region was built by a handful of pivotal brands; brands that proved game-changers of their country’s wine history, production, and international reputation. But how many countries can claim the fable of a supernatural partnership as the key to its greatest brand’s success?

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Valle Central: One of Chile’s Most Important Wine Regions

The longest and thinnest country on the planet, Chile continues expanding the frontiers of its wine production. Explorations into its furthest corners are led by the country’s innovators; intrepid wine brands like Casillero del Diablo who constantly seek to uncover new terroirs.

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From Big Reds to Crisp White Wines, How Chile Does it All

Occupying a thin band of land on South America’s Western coast, Chile’s unique topography lends itself to wine production. And not just a few grapes; there’s a micro-climate for just about every variety to thrive in.

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Why Maipo Valley Is Chile’s Oldest New Frontier

The wine industry categorizes Chile as a New World producer, yet the country’s winemaking history reaches back to the 1500s. Granted, it was the Spanish Missionaries who brought grapes from the motherland to South America.

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